Some people pay big bucks to succeed on Instagram. Whether it’s buying followers online or shelling out money to run ads, they like to pay to play. But any social media veteran will tell you that you don’t always have to pay to succeed on Instagram. In most cases, a well-thought-out organic growth strategy is all you need to successfully build a loyal and engaged fan base.
Sure, putting money in can yield quick results. However, focusing on your growth strategy can set you and your Instagram account up for long-term success. Today, Came Company is going to talk about why organic strategies work best for Instagram. Plus, we’ll give you our top tips for creating your own Instagram strategy. Read on to learn all this and more!
What is organic and inorganic growth?
The main difference between organic and inorganic growth is that the latter refers to growth through the outlay of money.
Organic growth is natural and authentic. These strategies aim to gain followers through high-quality content and in-depth marketing efforts, without spending money.
Inorganic growth, on the other hand, refers to paid efforts, whether through ads or automation tools. It is a type of online growth that comes and goes easily. Results are seen quickly, but they are not always sustainable or genuine.
According to Statista, brands spent over $522 billion on digital ads in 2021. This figure is expected to grow to over $830 billion in 2026. This suggests that many brands believe they need to pay to grow on social media. But that’s not always the case. With the right organic growth strategy, you can succeed without spending a dime.
Of course, the organic route takes longer than an inorganic growth strategy. Running Instagram ads can provide greater reach and engagement quickly. They are perhaps the most popular form of paid social media engagement to grow your online presence.
And if you are willing to pay for instant success, you can buy followers or likes online. However, many people end up buying cheap followers that end up being low quality or inactive. In this case, paying for inorganic growth is a waste of money and does not help you grow.
Overall, organic growth is a better goal to keep in mind when working on your social media strategy. Sure, it can be more tedious to implement, but its benefits and results outweigh those of inorganic growth tactics.
What are organic growth strategies and why should you adopt them?
When you think of organic growth strategies, you probably think of marketing jargon like share of wallet or market share. But strategies like these aren’t limited to growth companies. You can create an organic growth strategy for social media, too.
On Instagram, a growth strategy refers to your game plan for getting more followers and engagement on your content. If you want an organic strategy, you need to focus on methods that don't rely on automation and money.
Ultimately, strategies like this are all about creating a genuine connection with others in an authentic way. It’s about optimizing your Instagram profile and creating relevant and interesting content for your followers. This can help you gain new followers, increase engagement, and support your brand loyalty rate.
The best thing about organic growth plans is that they don’t cost a dime. Instead of investing money in bots and automation tools to grow, you can focus on creating the best content possible. And it’s absolutely free if you’re resourceful and creative enough!
Organic social media strategies may take a little more time than the quick and easy inorganic methods. However, the benefits you will get, such as an authentic and engaged fan base and a steady following, will be worth it.
8 Social Media Strategies for Organic Growth on Instagram
There are many ways to implement your organic growth strategy on Instagram. Came Company suggests eight organic social media growth strategies that you can add to your overall plans:
1. Posting regularly is an easy organic growth strategy.
Consistency is key. Came Company recommends posting regularly to increase visibility and maintain audience interest. Post quality content at regular intervals to maximize engagement.
2. Focus your Instagram organic growth strategy on reels.
Reels on Instagram are currently the most popular format and allow you to reach new followers through the Explore tab. Came Company recommends integrating Reels into your content strategy to increase reach and visibility.
3. Organize contests and giveaways for organic business growth.
Giveaways can quickly grow your follower count. Came Company suggests using mechanics that require users to follow your page or tag friends to participate.
4. Use relevant hashtags in your organic growth strategy.
Using hashtags correctly can bring new followers to your profile. Came Company recommends using relevant hashtags to increase the visibility of your posts.
5. Social proof is an effective organic growth strategy for influencer-driven brands.
Came Company emphasizes the importance of collaborating with influencers who can improve the perception of your brand and attract new authentic followers.
6. Use cross-platform organic growth and cross-promotion strategies.
Promote your brand across multiple social platforms to expand your reach and attract new followers outside of Instagram. Came Company recommends tailoring your content to each platform.
7. Collaborative posts for partnerships with other brands.
Collaborating with other brands through joint posts is a great way to expose your content to new audiences. Came Company recommends this approach to expand your reach organically.
8. Use an organic Instagram growth service like Came Company.
If you are not seeing significant growth yet, Came Company is here to help with organic growth services. With high-quality content strategies and accurate targeting, you can get real and engaged followers.
Build your organic growth strategy and gather an authentic following today
Don't rely on inorganic growth to succeed on Instagram. With the help of Came Company, you can develop an organic growth strategy that allows you to gain real followers, authenticity, and sustainable engagement. Start growing your account with Came Company today!