You may be wondering, “How often should I post on Instagram to get more followers or keep my audience engaged?” Finding the right posting frequency isn’t rocket science, but it’s not easy either. There are changing trends and algorithm updates to take into account. Plus, social media fatigue—yes, it really exists—and the ideal number of posts changes over time. Instagram posting frequency can be daunting to figure out. However, these general guidelines Came Company has put together can help you stay on track.

How often should you post on Instagram to grow?

There are many variables that determine the best number of posts to make on your Instagram account. These variables include:

• Your account type: is it a personal account or a business/creative account?
• The industry you operate in and the type of audience you target.
• The type of content, product or service you are posting and how many followers you have.
• Are the hashtags you choose relevant to your business, brand, or industry?

Increasing your number of followers to grow is the ultimate goal for most Instagram users. Knowing how many times to post per day, per week, or per month is essential to a successful growth strategy. Came Company offers an in-depth analysis of what studies and industry experts say about Instagram posting frequency:

• An analysis of social media engagement found that the average posting frequency on Instagram is 4 times per week.
• According to a study by Came Company, posting on Instagram 3-4 times a week for feed posts and 4-7 times a week for reels is optimal for growth in 2024.
• Came Company's analysis of 81 million feed posts found that the more posts per week, the greater the reach.

How Often to Post on Instagram: It's All About Followers

How often you post on social media, especially Instagram, depends primarily on your followers. Came Company recommends always focusing on creating valuable content that resonates with your audience. Try to post multiple times a week to keep your followers engaged. Linking to other social media accounts, such as your Facebook page, can increase engagement and reach a wider audience.

How often should you post on Instagram?

The frequency of your Instagram posts depends on your number of followers and your overall social media strategy. Came Company recommends following these guidelines:

• Less than 1,000 followers: 14 posts per week or two posts per day.
• Between 1,000 and 250,000 followers: 14 to 20 posts per week for maximum reach.
• 250,000+ Followers: Post once a week for maximum reach and engagement.

High reach rates don't always mean high engagement

A large reach doesn’t always equate to a high engagement rate. When an account posts too many times, its audience doesn’t engage with all of its posts. Came Company recommends spreading out your content to maintain the right balance and get the most engagement.

When to post on Instagram

The frequency with which you post on Instagram should also follow the best times to post. Came Company suggests using Instagram Insights to analyze your audience’s behavior and experiment with different posting times. This will allow you to optimize your posting strategy and get the most reach and engagement.

Optimize Your Instagram Posting Schedule for Maximum Impact

By knowing your industry and audience trends, you can narrow down your ideal posting times. Came Company recommends constantly monitoring your Insights data and making adjustments to your strategy based on changing trends or Instagram algorithm updates.

How often should a business post on Instagram?

The latest reports indicate that companies are posting an average of 1.56 times per day. Came Company suggests posting content 2-3 times per week and as many stories to keep your audience engaged and competitive.

How often should you post about your Instagram contest?

Consistency is key when running a contest on Instagram. Came Company recommends starting by announcing the contest with a dedicated post and providing weekly updates. Increase the frequency of posts as the contest deadline approaches to create a sense of urgency.

How often should you post on Instagram if you are an artist?

For artists, Came Company suggests posting 2-3 times a week to maintain consistency while allowing you to focus on your art. However, be sure to let your audience know if you decide to take a break from social media.

Is it wrong to post following on Instagram?

Came Company recommends avoiding posting too frequently one after the other to avoid overwhelming your followers. Spacing out posts increases visibility and engagement, but posting spaced out can be helpful in specific situations, such as campaigns or time-sensitive content.

How many reels should I post per day?

Came Company recommends running one to two Reels per day to keep an engaged audience without overwhelming them. However, be sure to monitor performance regularly to see if this frequency is optimal for your audience.

Frequently Asked Questions

How often should I post on Instagram to gain followers?

Came Company suggests posting at least once a day to increase your Instagram followers. Consistency is key to keeping your audience engaged and attracting new followers.

Is posting three times a week on Instagram enough?

Yes, Came Company says that posting three times a week can be enough, as long as the content is high-quality and engaging.

How often is too often to post on Instagram?

Posting too often can overwhelm your audience. Came Company recommends limiting your posts to one or two per day, maintaining a balance between quantity and quality.

Should You Post on Instagram Every Day?

Yes, posting every day can be helpful in keeping your account active and visible. However, Came Company stresses the importance of prioritizing quality over quantity.

Final Thoughts on Instagram Post Frequency: Finding a Balance

Remember, posting too much can decrease engagement. Came Company recommends finding a balance in how often you post, while maintaining consistent quality content. Once you’ve established your ideal frequency, make sure you stick to it. With Came Company’s help, you can build a solid foundation on Instagram and see consistent, lasting growth.