Today, a social media presence has become essential for any business, be it a company, a brand or a personal profile. Instagram in particular is one of the most important and influential platforms, with over 1 billion monthly active users. Having a consistent and successful Instagram feed can make the difference between achieving your business goals or not.
In this article, we will guide you step by step on how to plan and create a cohesive Instagram feed, which will help you grow your followers and reach your target audience.
Define your goals
The first essential step is to clearly define your goals on Instagram. What do you want to achieve with your presence on the platform? Do you want to increase brand awareness, generate more leads, promote your products or services, or simply have a more active community?
Once you have defined your goals, you can start planning your Instagram feed strategically to achieve them. For example, if your goal is to increase brand awareness, you will want to focus on creating visually appealing content that is consistent with your brand. If you want to generate more leads, you will want to include calls-to-action and links that lead your followers to take action.
Create a consistent visual style
One of the key factors to having a successful Instagram feed is visual consistency. Your posts should have a graphic style, aesthetic, and a coordinated image that reflects your brand.
This means choosing a color palette, filter, or visual theme that will be applied to all your posts. You can also use the same fonts, layouts, and image styles to create a true “signature” for your profile.
Having a consistent visual style helps strengthen your brand and make your feed easily recognizable. Your followers will appreciate the curated aesthetic and be more likely to engage with your content.
Choose a color palette
Choosing a color palette is key to creating a cohesive Instagram feed. Opt for a combination of 3-5 main colors that reflect your brand image and values.
You can take inspiration from the colors of your logo, website, or promotional materials. Make sure the colors are complementary and create a pleasing visual harmony.
Select a filter or theme
In addition to your color palette, it’s important to choose a filter or visual theme to apply to all of your posts. This will help create a consistent, recognizable aesthetic.
You can use Instagram’s editing tools or third-party apps like VSCO, Snapseed, or Lightroom to apply your favorite filter. Experiment with different options until you find one that best suits your brand.
Create a consistent layout
The layout of your Instagram posts is another important element for the visual coherence of your feed. Decide if you prefer a square, rectangular or mixed style and keep this setting for all your content.
You can also choose to use the same fonts, sizes, and placement of graphics in each post. This will help create a recognizable visual signature.
Plan your feed
Once you have your visual style figured out, it’s time to plan your Instagram feed. This will help you maintain regular and consistent posting of your content.
Create an editorial calendar
Start by creating an editorial calendar that will help you plan your posts in advance. Decide how many times a week you want to post and what days/times work best for your audience.
You can use scheduling tools like Hootsuite, Later, or Planoly to organize and schedule your posts in advance. This will help you keep your Instagram feed up-to-date and consistent.
Vary the types of content
In addition to maintaining visual consistency, it’s important to vary the types of content you share on your feed. Mix up product posts, lifestyle images, videos, carousels, stories, and Reels to keep your profile interesting and engaging.
This will help keep your followers engaged and showcase different facets of your brand.
Use hashtags and geolocation
To increase visibility and reach a wider audience, make sure to use hashtags and geolocation that are relevant to your content. This will help you be found more easily by people interested in your industry or geographic area.
Take advantage of our tricks and tips and if you want an extra boost try our paid services.
Analyze and Improve Constantly
Finally, don’t forget to regularly monitor the performance of your Instagram feed. Use Instagram’s analytics tools or third-party analytics to assess what content is performing best, what days/times are performing best, and how your audience is interacting with your posts.
Use this information to refine your strategy and make any changes to your feed. A successful Instagram feed is the result of constant planning, creation, and analysis.
By following these steps, you will be able to create a consistent and successful Instagram feed, which will help you grow your followers and achieve your business goals.
Conclusion
In summary, here are the key steps to planning and creating a cohesive Instagram feed:
- Clearly define your goals on Instagram
- Create a coordinated visual style with a consistent color palette, filter, and layout.
- Plan your feed with an editorial calendar and a variety of content
- Use hashtags and geolocation to increase visibility
- Constantly analyze performance and make improvements
By putting these tips into practice, you’ll be able to build a successful Instagram feed that reflects your brand and helps you achieve your business goals.
Good luck!