Some people pay big money to succeed on Instagram. Whether it's buying followers online or shelling out cash for ads, they like to pay to play. But any social media veteran can tell you that you don't always have to pay to succeed on Instagram. In most cases, a well-thought-out organic growth strategy is enough to successfully build a loyal and engaged fanbase.
Sure, pouring money can yield quick results. However, by focusing on a growth strategy, you can set yourself and your Instagram account up for long-term success. Today, Came Company will talk about why organic strategies work best for Instagram. Plus, we'll give you our best tips for creating your Instagram strategy. Read on to find out all this and more!
What are Organic and Inorganic Growth?
The main difference between organic and inorganic growth is that the latter refers to growth through the outlay of money.
Organic growth is natural and authentic. These strategies aim to gain followers through high-quality content and in-depth marketing efforts, without spending money.
Inorganic growth, on the other hand, refers to paid efforts, whether through ads or automation tools. It's a type of online growth that comes and goes easily. Results are seen quickly, but are not always sustainable or genuine.
According to Statista, brands spent over $522 billion on digital ads in 2021. This figure is expected to grow to over $830 billion in 2026. This suggests that many brands believe it is necessary to pay to grow on social media. But this is not always the case. With the right organic growth strategy, you can succeed without spending a dime.
Of course, the organic path takes more time than an inorganic growth strategy. Running ads on Instagram can provide greater reach and engagement quickly. They are perhaps the most popular form of paid engagement on social media to boost your online presence.
And if you're willing to pay for instant success, you can buy followers or likes online. However, many people end up buying cheap followers that turn out to be low quality or inactive. In this case, paying for inorganic growth is a waste of money and does not help you grow.
Overall, organic growth is a better goal to keep in mind when working on your social media strategy. Sure, it can be more tedious to achieve, but its benefits and results outweigh those of inorganic growth tactics.
What are Organic Growth Strategies and Why Should You Adopt Them?
When you think of organic growth strategies, you probably think of marketing jargon, like share of wallet or market share. But strategies like these are not limited to growth-specialized companies. You can also create an organic growth strategy for social media.
On Instagram, a growth strategy refers to your game plan for getting more followers and more engagement on your content. If you want an organic strategy, you need to focus on methods that don't rely on automation and money.
Essentially, strategies like this aim to create a genuine connection with others in an authentic way. It's about optimizing your Instagram profile and creating relevant and engaging content for your followers. This way you can acquire new followers, increase engagement, and sustain brand retention.
The best thing about organic growth plans is that they don't cost a dime. Instead of investing money in bots and automation tools to grow, you can focus on creating the best possible content. And this is absolutely free if you're resourceful and creative enough!
Organic social media strategies can take some time compared to inorganic, quick-and-easy methods. However, the benefits you'll reap, such as an authentic and engaged fanbase and non-declining followers, will be worth it.
8 Social Media Strategies for Organic Growth on Instagram
There are many ways to implement your organic growth strategy on Instagram. Came Company suggests eight organic social media growth strategies you could add to your overall plans:
1. Posting Regularly is an Easy Organic Growth Strategy.
Consistency is key. Came Company advises posting regularly to increase visibility and keep your audience engaged. Publish quality content at regular intervals to maximize engagement.
2. Focus Your Instagram Organic Growth Strategy on Reels.
Reels on Instagram are currently the most popular format and allow you to reach new followers through the Explore tab. Came Company recommends integrating Reels into your content strategy to increase reach and visibility.
3. Organize Contests and Giveaways for Organic Business Growth.
Giveaways can quickly grow your follower count. Came Company suggests using mechanics that require users to follow your page or tag friends to participate.
4. Use Relevant Hashtags in Your Organic Growth Strategy.
Proper use of hashtags can bring new followers to your profile. Came Company advises using relevant hashtags to increase the visibility of your posts.
5. Social Proof is an Effective Organic Growth Strategy for Influencer-Driven Brands.
Came Company emphasizes the importance of collaborating with influencers who can enhance your brand perception and attract new authentic followers.
6. Use Cross-Platform and Cross-Promotional Organic Growth Strategies.
Promote your brand on different social platforms to expand your reach and attract new followers even outside of Instagram. Came Company recommends adapting content to each platform.
7. Collaborative Posts for Partnerships with Other Brands.
Collaborating with other brands through joint posts is a great way to expose your content to new audiences. Came Company recommends this approach to organically expand your reach.
8. Use an Instagram Organic Growth Service like Came Company.
If you're still not seeing significant growth, Came Company is here to help you with organic growth services. With strategies based on high-quality content and accurate targeting, you can get real and engaged followers.
Develop Your Organic Growth Strategy and Build an Authentic Following Today
Don't rely on inorganic growth to succeed on Instagram. With the help of Came Company, you can develop an organic growth strategy that allows you to get real followers, authenticity, and sustainable engagement. Start growing your account with Came Company today!
